Marketing through WhatsApp | E-book
“Smart campaigns, lasting relationships”
Why WhatsApp? 🤔
- More than ✌2 billion active users📈
- Market your business on the world’s most popular messaging app.
- 98% average open-rate🤳
- WhatsApp makes it easy for customers to interact with your brand.
- Send to many, chat one-to-one 🫧
- Encourage two-way dialogue. Send messages in bulk and respond individually.
- Create head-turning campaigns with a 1,024 character count, CTAs, videos, emojis, and more. 👋
- SMS campaigns are costly and doesn’t offer what WhatsApp Campaign does
- Add WhatsApp to your workflows to automate message delivery based on where a customer is in their journey. 🤖
- Abandoned Carts
- Pending Payment
- post-order leads
- So many more ideas…
- It’s a new Marketing Channel and businesses can standout among other competitions. 🥊
How WhatsApp marketing works? ⚙️
- What are WhatsApp campaigns?
- Key characteristics of a WhatsApp campaign
- Understanding the different WhatsApp tools
- Benefits of WhatsApp marketing
- Use cases for WhatsApp campaigns
What are WhatsApp campaigns❓
Businesses can use WhatsApp to send one to-many promotional messages and spark one-to one conversations with those who respond to their campaign.
Key characteristics of a WhatsApp campaign🔑
- Multimedia messaging at scale
- Fully GDPR compliant
- Users must be 100% opt-in and they can opt-out at any time
- Meta-approved
- Approved content (or WhatsApp ‘templates’) can also be reused for future campaigns.
- Sent through a WhatsApp Business Solution Provider (BSP)
- Campaigns can only be created and sent through the BSP.
- WhatsApp Messenger🐣
- The normal personal messaging app.
- WhatsApp Business 🐥
- Built for small businesses by offering a business profile and ad-hoc customer service requests (Bookings, answering questions, etc…)
- WhatsApp Business Platform🐓
- This paid business solution lets companies send promotional and transactional WhatsApp messages, contact customers proactively, and get the verified account green tick.
Benefits of WhatsApp marketing
- Vast audience, global reach (More than 2 billion active users)
- Instant connection, high engagement
- In Email marketing you don’t get instant connections nor high engagements (instead your emails goes straight to spam or junk folders😑)
- 80% of WhatsApp messages are read in the first five minutes. 👁️🗨️
- Interactive content and a 1000+ character limit 🪄
- SMS 🆚 WhatsApp
- ❌ SMS messages are limited to a small number of characters and you are not allowed to attach any type of media.
- ✅ WhatsApp combines the direct connection of SMS with the flexibility of email.
- ✅ WhatsApp lets you add media attachments, including gifs, emojis, audio, documents, videos, and links.
- Flexible pricing 💵
- You’re only charged for the messages you send.
- In SMS marketing, you’re also charged for failed deliveries. + It’s more expensive.
- Suitable for all types of business 👨💼
- E-commerce, service-based, gyms, restaurants, coffee shops, etc..
Use cases for WhatsApp campaigns
- Event announcements
- New product alerts
- Restock alerts
- Timely company updates
- Feedback requests
- Loyalty program invitations
- Sales launch announcements
- Limited time offers
- Technical issue updates
- Newsletters
- Order updates
- Abandoned cart reminders
- Onboarding completion
- Subscription renewals
If you are interested in taking your business marketing to the next level, feel free to reach out to me through these channels:
Looking forward doing business with you!